In 2020, the Chester County Historical Society, one of the region’s oldest and most respected institutions, officially announced a name and strategy change. The new brand, Chester County History Center (CCHC), is not just a cosmetic change, but reflects a profound transformation in the organization’s mission, approach, and goals.
The decision to rebrand was made after much consultation with community members, staff, and cultural and educational experts. The goal is to create a more open, inclusive and modern space that will not only preserve artifacts of the past, but also actively engage the community in a dialogue about history.
What has changed?
- New name – new emphasis
The name “History Center” emphasizes that it is not only a place of archives and museum exhibits, but also a center of live communication, educational initiatives, temporary exhibitions and public events.
- Updated visual identity
The logo, colors and fonts were redesigned to create a modern, friendly and recognizable image. The new style symbolizes the union of past and future, tradition and innovation.
- Program Expansion
CCHC has significantly increased the number of interactive programs, with new lectures, family events, school tours, and online exhibits and archives. A digital platform for researchers and students was launched, making it easier than ever to access materials.
- More openness and participation
The organization is actively engaged with the diverse communities of Chester County to reflect a broader range of stories – including previously underrepresented voices of women, African Americans, immigrants, and indigenous peoples.
Why it matters
CCHC’s rebranding is an example of how a cultural institution can evolve while staying true to its mission: to preserve history and pass it on to the next generation. Rather than simply being a repository for artifacts, the center has become a dynamic venue for discussion, inspiration, and education.
Today, the Chester County History Center is not just a museum, but the living heart of the region’s historical identity. And judging by the feedback from visitors and partners, the change has been a welcome one.